Sensory Claims

Sensory claims influence how consumers feel, remember, and choose a product. They strengthen differentiation, emotion, and trust. We evaluate how sensory cues shape perception and decision-making.

Product perception
Enhances key attributes such as aroma, texture, color, or sound.

Market differentiation
Highlights unique sensory elements that stand out from competitors.

Emotional connection
Triggers positive emotions through the senses.

Brand recognition
Improves recall through memorable sensory experiences.

Purchase intention
Increases desire and conversion.

Trust & credibility
Builds confidence through accurate and consistent claims.