Sense Profiling

Brings together innovative and complementary methods to assess both the sensory and emotional response to products.

By combining fast, proven techniques with advanced emotional measurement and mixed reality technology, we gain a deeper understanding of how consumers perceive, feel, and interact with products. This leads to faster development, greater precision, and stronger market success.

SenseVirtual – Mixed Reality
An exclusive global approach using virtual environments to simulate real consumption contexts and measure sensory and emotional response.

Projective Mapping
An advanced sensory method that captures how consumers perceive and differentiate products based on similarity, preference, and positioning. It reveals sensory spaces and competitive relationships in a clear and visual way.

Eye-Tracking
Tracks visual attention to reveal usability, design impact, and points of interest.

Emoji Scale
An intuitive evaluation method that uses emojis to measure emotional response, liking, and engagement in a fast and consumer-friendly way. It simplifies feedback and enhances emotional insight.

Flash Profile
Fast qualitative profiling based on spontaneous consumer descriptions. Generates perceptual maps without long panel training.

FaceReader
Facial recognition technology that captures real-time emotional responses through micro-expressions.

CATA (Check-All-That-Apply)
Consumers select all attributes that apply to a product, enabling clear and statistically robust comparisons.

T-CATA (Temporal Check-All-That-Apply)
A dynamic sensory method that tracks how sensory attributes evolve over time during product consumption. It reveals perception changes, key moments, and the full temporal experience.

Kansei Engineering
Links emotions and perceptions to product design and functional attributes.