Sense Test is a sensory analysis company and a pioneer in the national market. Its services bring brands closer to consumers through a comprehensive study of product perception.
It all comes down to facts, sensations, and emotions. What triggers a purchase decision is unique and detailed. And all of these moments can be measured using the most advanced sensory techniques, allowing an understanding of consumers like never before.
Sense Test conducts sensory studies on food and non-food products, combining innovation with tests conducted in real and simulated environments using virtual reality, and is supported by a highly qualified team that meets the most rigorous international standards.
Areas of Activity
- Food Sector
- Pet Products
- Hygiene & Personal Care
- Baby Products
- Household Cleaning
To understand what motivates human beings, it is necessary to study every detail of their behavior throughout the entire consumer journey.
Sense Test’s global-scale activities enable the collection of a wide range of data, which is essential for developing products aligned with consumer desires.
Sense Test in Numbers
20 million
sensory data points recorded
10,000
samples evaluated per year
2,500
projects per year
250
daily assessors
*Data referring to the year 2020/2021
To support its activities, Sense Test has a wide range of qualified assessors, enabling segmentation into groups with specific needs, such as children, the elderly, and people with celiac disease. For this last group, Sense Test is one of the few companies in the world with an independent panel of individuals who are unable to ingest gluten.
The analytical data collected allows brands to optimize their products, either to increase attractiveness or to evaluate perceived quality.
A strong focus on innovation — with solutions of recognized potential — and regular collaboration in projects with external entities make Sense Test the choice of hundreds of national and international clients. These clients recognize in the diversity of its tests the starting point for defining the complete sensory profile of a product and for the dynamic process of creating and scaling new products.
Participation
- Finalist, Nós Inovação Award 2016
- Participation in the MOBFOOD Project
- Lead Promoter of the 4C’s Project
- Participation in the Mobilizer Project C Label+ – innovative “clean label” foods that are natural, nutritious, and consumer-oriented
- Participation in the SUSINCHAIN Project – Sustainable Insect Chain
What if you could evaluate products using emojis, the language that breaks cultural and generational barriers?
Date: 2022-10-13 | Embargo: 2022-10-13
Sense Test, a Portuguese sensory analysis company, is a national pioneer in the development of an emoji-based questionnaire capable of characterizing consumers’ emotional responses to food products.
Emojis are a universal form of expression, able to overcome cultural and generational barriers and to avoid information loss or translation errors.
Adding the emotional factor to product evaluation allows for better discrimination between products and their brands by assessing the consumer’s affective experience with the product — sometimes unconscious — which can influence and even change the market.
20 million sensory data points reveal consumer choices — as never thought possible — and unite the online community
Date: 2021-11-03 | Embargo: 2021-11-03
Sense Test, a pioneering sensory analysis company in Portugal, launches a commemorative initiative celebrating the 20 million data points collected in its database and shares this milestone with its entire community.
Under the hashtag #sense20million, suppliers, assessors, and clients are invited to “wear the jersey” and share the moment on their social media channels.
The diversity of sensory tests developed by Sense Test — in laboratory settings, at the point of consumption, or through virtual reality — makes it possible to understand all the facts, emotions, and sensations that are at the origin of a product choice.
2018-01-01
in Jornal de Notícias
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2015-01-01
in Jornal de Negócios
2013-01-01
in Boa Cama, Boa Mesa (Expresso)
