Sense Home

The Sense Home method brings product testing into the consumer’s home, where real usage happens. Combining independent consumer evaluations with robust non-parametric statistical analysis, Sense Home identifies meaningful performance differences against clearly defined commercial benchmarks.

Designed for products that require prolonged use or cannot be accurately assessed in a controlled test environment, Sense Home captures authentic, in-context experiences. It is ideally suited for categories such as chewing gum, diapers, personal care products, and household cleaning solutions.

By testing products under everyday conditions, Sense Home delivers deeper, more reliable insights, helping brands make confident, consumer-led decisions that translate into real-world success.